Gaskell Wool Rich

Gaskell Wool Rich Blog

Dr Mike Madden demonstrates wools natural Unflammability!

Unflammability - a new word that is finding its way into everyday use....

We asked Dr Mike Madden to demonstrate the natural Unflammability of wool carpets and rugs in order to explain why all homes, hotels, cruise ships, planes and cars should consider them as the best choice. 

We at the Wool Carpet Focus Group are fully aware of the benefits of wool and these can be seen on the website. Seeing is believing and we will produce a video of Dr Mike's demonstration but on a larger scale!


Dr Mike builds a small bonfire on a piece of wool carpet; 



You can see that Dr Mike won his bonfire building badge at Scouts!



A simple fire but with sufficient heat and flame to cause a nasty fire on the wrong surface!



Well alight, the paper and wood burn at very high temperatures. Dr Mike is in his laboratory so do not try this at home, you never know you might not have a wool carpet!



Look carefully, very little smoke, no melting plastic or toxic black fumes.You can see the singed and charred carpet, with virtually no spread of fire. This charring protects the lower wool pile from the flames and also the underlay and floorboards.



Dr Mike is scraping away the charred part with a coin.



Of course there is a bit of singing but the point is there is no spread of fire and it self extinguished. Wool doesn't burn in our normal atmosphere! It is naturally Unflammable.


We are not claiming the impossible with wool but just ask you to give it some thought. If there is an accident in your home we think you would be naturally safer with wool carpets, rugs, bedding and upholstery. 



Common sense backed scientifically by Dr Mike of ENco Ltd, Global Testing Services - This email address is being protected from spambots. You need JavaScript enabled to view it.;

This message has been approved by Fr Mike Madden and the Chairman of the Wool Carpet Focus Group - This email address is being protected from spambots. You need JavaScript enabled to view it. 

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Carpets with heated floors - Can it be done?

GWR Hornchurch Chaffinch 001Anyone purchasing a carpet knows that to get the most out of their carpet, they often need to give it extra treatment that other types of flooring wouldn't normally require. As a floor heating company, one of the major concerns that our customers express is that they won't be able to install floor heating underneath their carpets, as it may damage the carpet. But this is actually much less of a problem than many would assume, especially if the carpet that you've purchased is made from quality wool like the carpets produced by Gaskell wool Rich. 

However, there are still a few things that you need to keep in mind when installing floor heating underneath carpet to ensure effectiveness, which I've outlined below: 

  • Install the heating first, then add the carpet

It's essential to install the underfloor heating system before laying the carpet, as you need to give the system time to get adjusted to the environment of the building. The water temperature may fluctuate during the first week of installation, and the last thing you want is anything blocking the heat from escaping if the temperature rises abnormally high. So resist the urge to try out your new carpet for at least a week! 

  • Wool works

Good news for anyone with a Gaskell wool Rich carpet who is considering installing underfloor heating in their home - these carpets are perfect for this purpose, as wool will allow the radiant heat being produced by the underfloor heating system to pass through the carpet and heat the entire room. So if you have underfloor heating in your home and you're looking for a carpet that would be suitable to pair with this, then wool is perfect for this purpose. 

  • Remember your underlay!

Padded underlays are essential for carpets, as they help to prevent damage and improve the lifespan of the carpet. However, although rubber is a popular underlay choice, it can often be a bad choice for heated floors as heating rubber can often cause an unpleasant smell to arise. Thin foam is the best choice here, as it allows heat to pass through and heat the room, but still provides protection, plus it is resilient enough to keep your wool carpet in good condition. GWR Westminster Churchill 001

  • Use warmer water 

Despite all of the worries around not being able to properly heat a room if the floor is covered in carpet, the solution is very simple - use warmer water in the system. Most underfloor heating systems are hydronic, which means they rely on water to transmit heat through the floor. 

  • Accept the (slight) loss

Despite all of the ways that you can easily install carpet over a heated floor without any major issues (as some would believe), you will have to accept that even if you've followed every step that I've outlined above, there will still be some degree of heat loss when you install carpet over a heated floor. However, most homeowners would agree that in order to enjoy the comforts of your carpet, the very slight decrease in efficiency is absolutely worth it, especially if you're using a luxury carpet like those provided by Gaskell wool Rich. 

Hopefully this guide helps to clear up some of the confusion surrounding the pairing of heated floors and carpets. We're constantly bombarded with questions from customers who are concerned that they won't be able to enjoy the comfort of a carpet alongside their heated floors, but it really is very simple to make them work together. 


Sam Williamson writes for:

Floor Heating Direct 

You can find Floor Heating Direct on Facebook 

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Woolabilities with Martin Curtis

I would like to introduce myself. I am Martin Curtis, economist, wool marketer, carpet manufacturer/marketer, wool merchant, wool processor and in my grumpy old age (well maybe not so old) I am now Chairman of the Wool Carpet Focus Group.
The WCFG was formed due to a dearth of wool carpet marketing within the industry. The share of wool carpets has declined to such an extent that whereas not so long ago it reputedly held 80% of the market it now holds around 20%. Some may say that is because synthetic carpets are better but in truth they aren't. Our members believe wool is the best fibre for carpets and rugs. I have asked many carpet manufacturers which they prefer and not one has told me that they prefer synthetics. 


We aren't here to criticise unnatural carpets but we want to explain why wool carpets are naturally the best choice. We have developed a storyline that is based on Woolabilities! The natural factors than demonstrate why wool is best!
I would like to explain what these Woolabilities are and you can find them in where our simple claims are backed by science.


Please take a look at the photograph above. It shows a bale of wool that has just been scoured (washed) at Haworth Scouring Company in Bradford. The wool was pressed into a bale under 300 tons or so of pressure. The perfectly formed bale which weighs approximately 330kgs was released from its metal straps and burst open to many times its size (you can see packed bales in the background).

Correctly scoured wool has natural springiness whilst retaining a wonderful hand. We call this Bouncebackability! The natural crimp in wool acts like a coiled spring and is able to resist wear and flattening much better than its synthetic counterparts.


This Bouncebackability gives the carpet greater appearance retention, a better feel and saves you money!

I will gladly describe other Woolabilities in further blogs and if you have any questions I am happy to try to answer them - if I can't, I know a man in a white coat who can!
Best regards

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Naturally Spotless Wool

By Steve Bakker – International Marketing Manager – The WoolSafe Organisation

There is a perception among some consumers that wool is a somewhat delicate fibre, easily damaged and stained. Perhaps this is fuelled by those labels on clothing that say wash with care and hand wash only? However, this does not apply to wool carpet! Wool fibre used in the manufacture of carpet comes mainly from Britain and NewZealand and is incredibly tough. This hard-wearing and resilient fibre has great ‘bouncebackability’ and is quite different from the softer and finer Australian Merino wool that is predominantly used in clothing.

You only need to see the sheep out in the fields, roaming the moors day and night in all weather conditions to see how tough wool is. The wool is battered by wind, rain, hail and snow so needs to be very resilient and have natural water repellency to keep the wet and cold away from the skin and the sheep warm and snug.


It is this natural water repellency that gives wool carpet owners the time to blot up a spill before it soaks into the carpet. Unfortunately, all too often carpet owners panic, grab the first detergent they can find under the sink and scrub the living daylights out of the spot! This can cause serious pile distortion and permanent damage to the carpet.

So what should you do if you spill red wine on a wool carpet?

Be prepared – Accidents happen no matter how careful you are, so it’s best to be prepared. It’s no good waiting until you have a spill before speeding to the shops to look for a carpet cleaning product. All that time you are rushing round the supermarket looking for a WoolSafe Approved spotter the spill is slowly sinking into the carpet and penetrating the fibres. So, make sure you always have to hand a clean white towel or kitchen roll and a bottle of spot remover suitable for use on wool (no bleach, optical brighteners, sticky residues, etc.) if in doubt, look for the WoolSafe certification mark on the bottle.

Follow the correct advice - There is a lot of really poor spot removal advice out there on the internet, ranging from the ‘old wives tales’ like pouring white wine onto red wine (wasteful and leaves a sticky residue) to the downright dangerous including using petrol! (I mean, what could possibly go wrong?) or other ill-advised chemical cocktails! misc

Instead, download the WoolSafe Carpet Stain Removal Guide App. It’s free and tells you step by step how to simply remove most common household spills.

It is easy to keep your wool carpet spotless by following these simple tips:

  1. Blot up the spill immediately using kitchen roll and keep blotting until there is no more transfer onto the tissue. Then put a few layers on top of the spill and stand on it.

  2. Apply the spot remover to a white towel or kitchen roll and dab. Do not scrub! Do not spray the spot remover directly on to the stain as you are likely to over-apply the product and will only succeed in spreading the stain.

  3. Blot again.

  4. Rinse by lightly spraying the area with water and blotting.

  5. If it was a large spill, place layers of tissue paper on the treated area and then a plastic bag with a heavy book on top. This will draw any remaining spill into the tissue rather than drying on the tips of the fibre.

If you would like to see the above technique in action you can watch a series of one-minute videos we made to help you. They show how to successfully remove common spills like red wine, coffee, orange juice and beans on toast from wool carpets. I know these simple steps work because it’s me who got volunteered to be in the videos.

Wool carpets not only have great natural stain resist qualities but they also have the best appearance retention of any fibre. Unlike synthetic fibres, which scratch and abrade over time to become dull and flat, wool, when properly maintained, can look great almost indefinitely.


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What to look for when choosing your wool loop pile carpet

Having decided that your next carpet will be a wool loop pile, how do you go about choosing which one is best for you? There are so many styles and price points in the market, hopefully the few pointers below will help to guide you to the correct choice.



Faroe4There are a number of different styles available to choose from. Do you want a chunky loop, to give your floor that rugged, country feel? Or are you looking for a much tighter, flatter loop, reflecting more urban tastes? There are many styles in between these two extremes, all of which might be just what you are looking for. When choosing, make sure you are happy with the finished look – you are going to be walking on it for many years to come!


This is a vital point to consider when choosing the right carpet for you. Is the product intended for a guest bedroom, where a large percentage will be covered by furniture and there will be limited wear issues? Or is it planned to be installed on a staircase in a house with a large number of people living there, with regular pressure as the occupants move up and down stairs?


Manufacturers can produce the loop pile carpet from a single strand of yarn fibre. Whilst this is the most cost-effective way to make the carpet, it will have limited resistance to everyday wear and may flatten in a relatively short space of time under normal conditions. So, to give added performance against wear, most manufacturers combine at least two strands of fibre together before tufting them into carpet. Twisting two strands together produces what is called a 2-ply yarn: twisting three together produces a 3-ply yarn, and so on. As a rule of thumb, the higher the ply number, the more durable your loop pile carpet will be, so bear this in mind when selecting the right carpet for the room in which it is to be installed.


For many people, choosing the carpet is the last piece in the jigsaw when renovating a room, following on from choices of wall colour, fabric for the curtains, sofa colour, and so on. Whist the obvious idea may be to choose a shade that matches one or other of the earlier selections, bear in mind that, in many cases, the carpet outlasts the other interior choices, so the colour needs to be able to coordinate with a number of colour choices as fashions change.

Many manufacturers now offer a free sample service, where you can choose a number of options from either in-store or direct from a web site, and small samples will be sent direct to your home to allow you to plan the best shade of carpet for your room.


Faroe3Remember that the average life of a wool loop pile carpet is 8-10 years, so take time when considering your options as your choice is going to be with you for a significant period of time. Use manufacturers’ web sites and talk to your retailer to ensure that you make the best possible decision, which hopefully will give you many years of great performance, with a very limited maintenance regime.


Texture, performance and colour are but three of Gaskell Wool Rich's great specialities. We supply a wide variety of carpets for residential and contract markets, from wool and wool rich blends.

Why not request yourself some free samples to compare with your home decor and furniture before?


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Tips for Cleaning and Maintaining Carpets

20140214UHG7Maintaining wool carpets is often considered to be complicated and time consuming, but is actually surprisingly straightforward. The main reason that our customers are hesitant to lay wool carpets in their home is because they fear that they'll be cleaning them non-stop, but hopefully this guide will shed some light on how low maintenance wool carpets actually are.

The resilient qualities of wool make looking after your carpet a breeze compared to other popular types of carpet. Studies have shown that the fiber structure of wool releases dirt up to 25% easier than synthetic fiber carpet, and that liquid spills sit on the surface of the wool rather than immediately seeping to the bottom of the pile and causing stains as it would with other materials.

Regular cleaning is well worth the small effort, as it will add years to the life of your carpet and will keep it looking attractive and new.

Products and chemicals

The first thing that you'll want to do before starting to clean your carpet is to ensure that the cleaning products you're using are suitable for wool. Although many homeowners are fans of homemade cleaning solutions, I often find it best to stick to the rules and use products that are tried and tested. Luckily, you won't need to become too bogged down with lotions and potions to keep your wool carpet clean - most spillages can be tackled with a warm cloth and a steady hand. However, products that you'll want to keep handy at all times for those tougher stains include grease spot remover, shampoo solution (WoolSafe-Approved) and a few cloths (use a different one for applying each product to avoid cross-contamination).


The most common type of accident that you'll have to deal with on your wool carpets will undoubtedly be stains and spillages. Coffee, wine, grease and urine can wreak havoc on carpet if left to be absorbed, and even despite the resilient qualities of wool it's important that these spillages are dealt with quickly. Fortunately dealing with these spillages is often as simple as absorbing the liquid with tissue, then gently dabbing the affected area with a cloth soaked in a mixture of warm water and carpet shampoo. Try to avoid being too rough with the dabbing as you may end up spreading the stain further across the carpet. This should deal with the majority of the stain, but inevitably there will be a few smaller marks left. To remove these remaining traces it is advisable to brush the carpet (using a soft brush) in the direction of the pile. Rubbing spillages and stains too vigorously will roughen and untwist the pile of the carpet, which will bury the stain even deeper and give your carpet a dishevelled look.

wine spill crop


Dirt that is sitting on the surface of the carpet is far easier to deal with than a spillage that the carpet has had time to absorb. However, you still need to be careful when trying to remove dirt from the surface, as you can easily end up creating stubborn stains that may require professional help to remove. The best approach for dealing with 'surface dirt' (usually caused by wearing outdoor footwear or pets) is simply to remove as much as you can from the surface with a blunt utensil, shake the carpet outside, then vacuum the remaining dirt.

Extra tips

There are several other useful tips that you should keep in mind when cleaning your wool carpet, which we've outlined below:

  • Avoid rubbing and making the carpet overly wet when cleaning. Many people seem to think that the harder you scrub, the easier the stain will be to remove, but this couldn't be further from the truth.

  • When gently brushing the remaining traces of the stain, always work from the edges of the stain towards the middle. This will help you to avoid spreading the stain further across the carpet.

  • Once the spill/stain has been dealt with, try to dry the area as quickly as you can. You could use paper towels for this purpose, or even a hairdryer if you're feeling impatient (however avoid overheating the carpet as it could cause damage).

  •  If you've followed all of our advice above and the stain/spillage is still clearly visible, contact professional cleaners immediately.

  • For more information about dealing with common types of spills and stains, take a look at our free carpet cleaning guide on our carpets page(

WOW Carpet 252x300

Hopefully this guide has helped to clear up some of the misconceptions surrounding the cleaning and maintenance of wool carpets. Don't be afraid to have these incredibly comfortable and attractive carpets in your home!

Max Robinson works for All Floors Glasgow; a carpet and flooring company based in Glasgow.

You can find All Floors Glasgow on social media




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Why choose a Gaskell wool carpet over any other carpet?

Why choose a Gaskell Wool Rich carpet over any other carpet?
If you are looking for a nice, quality carpet, then Gaskell Wool Rich is the brand to consider. Why? Because Gaskell is considered as one of the leading suppliers of wool carpets in the UK. We successfully combine warm textures with different spectrum of colours through the use of technical advances in tufted floor covers.
Gaskell is different because we only manufacture wool carpets. Nothing else. Just wool. Why just wool? Because wool has so many properties that make it a superior fibre. Wool carpets are pretty flexible in nature, hard-wearing, and they look superb in your house, especially Gaskell Wool Rich carpets. 
 GWR Marble Arch Edgeware 001
We use wool fibres for all our carpets and it is made up of three main parts. The first one is the epidermis or the cuticle. It is made from protective and overlapping scales on the outer surface of the fibres. The cortex is the part where almost all the wool fibres are attached, and the middle section of the wool carpet is the medulla. 
Gaskell wool carpets are excellent quality and combined with great designs and colours are difficult to beat. We are so confident of the quality of our carpets that we offer a free Wool Owner’s Warranty, which can last for a lifetime of the carpet. 
Since we offer a wide range of colours and designs to choose from you can easily find a carpet to match your interior... you will never run out of choices. 
We provide the luxury that you need for your house. Don’t just take our word for it; request free samples and see/feel it for yourself. 
Alternatively, visit and find your nearest local retailer, who is a Gaskell Wool Rich stockist, to see all our ranges. 
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